Cybersecurity
Red Flags: How to Spot Deepfake Media Before It Costs Your Business
Synthetic media is infiltrating business workflows, but most organizations don’t realize they’ve been hit until it’s too late
November 11, 2025
Synthetic media is infiltrating business workflows, but most organizations don’t realize they’ve been hit until it’s too late
With faked documents, AI-generated videos, or altered photos, the risks of reputational damage, fraud, and data loss are higher than ever.
As generative AI and deepfake tools become increasingly sophisticated, HR and talent acquisition teams face a startling new reality.
Geo Tv Network fact‑checked the video using Attestiv’s AI, confirming the video’s digital manipulation.
AI makes it easy to fake or alter an invoice. For insurers, banks, and enterprises, this presents a new fraud risk that may go undetected.
In the past, staging a fraudulent auto claim required effort — now, all can be fabricated in seconds using deepfake technology
Whether it’s a fraudulent insurance claim, a tampered document used in a financial transaction, or a manipulated video harming brand reputation, the time to act is now.
Using AI-powered media forensics, Attestiv assigned the clip a tamper score of 93, indicating a high likelihood of AI synthesis—not reality
Key insights from recent cybersecurity surveys and expert sources showing where deepfake threats rank
Melanie Quandt interviews Nicos Vekiarides on the threat of deepfakes and role of human review as part of the overall process.
Attestiv Platform validates the authenticity of digital content for businesses who want to build trust, prevent fraud, and improve service.
Mark Morley is the Chief Operating Officer of Attestiv.
He received his formative Data Integrity training at Deloitte. Served as the CFO of Iomega (NYSE), the international manufacturer of Zip storage devices, at the time, the second fastest-growing public company in the U.S.. He served as the CFO of Encore Computer (NASDAQ) as it grew from Revenue of $2 million to over $200 million. During “Desert Storm”, Mark was required to hold the highest U.S. and NATO clearances.
Mark authored a seminal article on Data Integrity online (Wall Street Journal Online). Additionally, he served as EVP, General Counsel and CFO at Digital Guardian, a high-growth cybersecurity company.
Earlier in his career, he worked at an independent insurance agency, Amica as a claims representative, and was the CEO of the captive insurance subsidiary of a NYSE company.
He obtained Bachelor (Economics) and Doctor of Law degrees from Boston College and is a graduate of Harvard Business School.