Fake video purporting to show the Myanmar earthquake is AI-generated
Kenyan fact-checker Pesacheck uses Attestiv to help debunk deepfake earthquake video
April 9, 2025
In today’s digital hiring landscape, deepfake technology enables cybercriminals to impersonate job candidates using AI-generated videos, voice clones, and falsified documents. These sophisticated tactics can deceive HR teams, leading to potential security breaches and reputational damage. According to Gartner, 1 in 4 job candidates globally will be AI-generated fakes by 2028.
Attestiv for HR offers a robust solution to authenticate candidate identities and verify the integrity of submitted materials, ensuring that your hiring process remains secure and trustworthy.
Prevalence of Deepfake Incidents: Recent reports indicate a surge in deepfake-related hiring fraud, with instances where imposters used AI-generated avatars to nearly secure positions within organizations.
Sophistication of Deepfake Technology: Modern deepfakes can convincingly mimic facial expressions and speech patterns, making it challenging to distinguish real candidates from fraudulent ones
Security Risks: Hiring a deepfake candidate can lead to unauthorized access to sensitive company data, financial losses, and compromised internal systems
Attestiv employs advanced AI and forensic analysis to detect and prevent deepfake fraud in recruitment:
Video Analysis: Our platform scrutinizes video footage to identify anomalies indicative of deepfake manipulation, such as unnatural eye movements or facial distortions.
Document and Media Verification: Attestiv validates the authenticity of resumes, certificates, and identification documents, detecting any AI-generated alterations or forgeries.
API Integration: Seamlessly integrate Attestiv’s verification tools into your existing HR systems to automate the authentication process and maintain a secure hiring workflow.
Deepfake Detection: Identify AI-generated videos and images used by fraudulent candidates.
Document Analysis: Examine digital files for inconsistencies and signs of tampering.
Continuous Improvements: Our AI models evolve to counter emerging deepfake techniques.
Enhanced Security: Prevent unauthorized access by ensuring candidate authenticity.
Operational Efficiency: Automate verification processes to reduce manual workload.
Regulatory Compliance: Maintain adherence to hiring regulations and data protection laws.
Reputation Management: Protect your organization’s integrity by avoiding fraudulent hires.
Empower your HR team with the tools to combat deepfake threats effectively. Implement Attestiv’s solutions to ensure a secure and trustworthy hiring process.
Kenyan fact-checker Pesacheck uses Attestiv to help debunk deepfake earthquake video
Attestiv selected as #1 Cybersecurity company in Lehi by F6S.
Attestiv identified as a cutting-edge Countermeasure. With its sophisticated authentication platform, it has raised the bar against attackers, even as they push the envelope of deceptive realism.
Attestiv Platform validates the authenticity of digital content for businesses who want to build trust, prevent fraud, and improve service.
Mark Morley is the Chief Operating Officer of Attestiv.
He received his formative Data Integrity training at Deloitte. Served as the CFO of Iomega (NYSE), the international manufacturer of Zip storage devices, at the time, the second fastest-growing public company in the U.S.. He served as the CFO of Encore Computer (NASDAQ) as it grew from Revenue of $2 million to over $200 million. During “Desert Storm”, Mark was required to hold the highest U.S. and NATO clearances.
Mark authored a seminal article on Data Integrity online (Wall Street Journal Online). Additionally, he served as EVP, General Counsel and CFO at Digital Guardian, a high-growth cybersecurity company.
Earlier in his career, he worked at an independent insurance agency, Amica as a claims representative, and was the CEO of the captive insurance subsidiary of a NYSE company.
He obtained Bachelor (Economics) and Doctor of Law degrees from Boston College and is a graduate of Harvard Business School.