Each of the models analyzes a different aspect of the media.

Metadata will look for any metadata anomalies that may indicate editing or tampering.
Provenance looks for traces left behind in the file by many photo editors.
Integrity evaluates whether the file structure is valid.
Photo of photo looks at whether the image may be a photo of a screen.
Quality determines if the file has potentially been modified to hide detail by lowering the quality.
Reverse Search looks for matches of the image on the internet potentially indicating the image is not original and has been downloaded.

Mark Morley

Mark Morley is the Chief Operating Officer of Attestiv.

He received his formative Data Integrity training at Deloitte. Served as the CFO of Iomega (NYSE), the international manufacturer of Zip storage devices, at the time,  the second fastest-growing public company in the U.S.. He served as the CFO of Encore Computer (NASDAQ) as it grew from Revenue of $2 million to over $200 million. During “Desert Storm”, Mark was required to hold the highest U.S. and NATO clearances.

Mark authored a seminal article on Data Integrity online (Wall Street Journal Online). Additionally, he served as EVP, General Counsel and CFO at Digital Guardian, a high-growth cybersecurity company.

Earlier in his career, he worked at an independent insurance agency, Amica as a claims representative, and was the CEO of the captive insurance subsidiary of a NYSE company.

He obtained Bachelor (Economics) and Doctor of Law degrees from Boston College and is a graduate of Harvard Business School.