Attestiv Introduces Industry’s First Media Authenticity and De-identification Solution for the Healthcare Industry

De-identification Solution example for the Healthcare Industry

This solution is the latest addition to Attestiv’s Leading Media Authenticity Platform

Natick, MA – March 3, 2021 – Attestiv, Inc., a leader in digital media authenticity, has unveiled a new offering for the healthcare industry. Using AI technology, Attestiv can efficiently de-identify images in accordance with the Health Insurance Portability and Accountability (HIPAA) regulations, while ensuring image integrity. This new offering provides customers a simple cloud-based implementation of HIPAA’s de-identification standard. By de-identifying digital media, it is no longer considered electronic protected health information (ePHI) and can be used for deep learning applications to distinguish various health conditions quickly. 

“Attestiv’s media de-identification solution allows us to easily remove any personally identifiable information (PII) so we can focus on our mission to allow patients to get the help they need while protecting patient privacy,” said Susan Conover, CEO at LuminDx. “With Attestiv’s technology in combination with our advanced AI, we are accelerating the pace of healthcare innovation for addressing skin conditions.”

Specifically, the Attestiv platform enables thousands of images to be quickly de-identified through eye, tattoo, and jewelry AI redaction automation. Moreover, identifiable metadata such as location is also removed from the images. The de-identification thoroughly anonymizes the data providing privacy to patients while minimizing risk of exposure for electronic protected healthcare information.


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Attestiv provides authenticity and validation for digital photos, videos and documents using patented tamper-proofing blockchain technology and AI analysis. 

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Nicos Vekiarides

Nicos Vekiarides

Nicos Vekiarides is the Chief Executive Officer & co-founder of Attestiv. He has spent the past 20+ years in enterprise IT and cloud, as a CEO & entrepreneur, bringing innovative new technologies to market. His previous startup, TwinStrata, an innovative cloud storage company where he pioneered cloud-integrated storage for the enterprise, was acquired by EMC in 2014. Before that, he brought to market the industry’s first storage virtualization appliance for StorageApps, a company later acquired by HP.

Nicos holds 6 technology patents in storage, networking and cloud technology and has published numerous articles on new technologies. Nicos is a partner at Mentors Fund, an early-stage venture fund, a mentor at Founder Institute Boston, where he coaches first-time entrepreneurs, and an advisor to several companies. Nicos holds degrees from MIT and Carnegie Mellon University.

Mark Morley

Mark Morley is the Chief Operating Officer of Attestiv.

He received his formative Data Integrity training at Deloitte. Served as the CFO of Iomega (NYSE), the international manufacturer of Zip storage devices, at the time,  the second fastest-growing public company in the U.S.. He served as the CFO of Encore Computer (NASDAQ) as it grew from Revenue of $2 million to over $200 million. During “Desert Storm”, Mark was required to hold the highest U.S. and NATO clearances.

Mark authored a seminal article on Data Integrity online (Wall Street Journal Online). Additionally, he served as EVP, General Counsel and CFO at Digital Guardian, a high-growth cybersecurity company.

Earlier in his career, he worked at an independent insurance agency, Amica as a claims representative, and was the CEO of the captive insurance subsidiary of a NYSE company.

He obtained Bachelor (Economics) and Doctor of Law degrees from Boston College and is a graduate of Harvard Business School.