This solution is the latest addition to Attestiv’s Leading Media Authenticity Platform
Natick, MA – March 3, 2021 – Attestiv, Inc., a leader in digital media authenticity, has unveiled a new offering for the healthcare industry. Using AI technology, Attestiv can efficiently de-identify images in accordance with the Health Insurance Portability and Accountability (HIPAA) regulations, while ensuring image integrity. This new offering provides customers a simple cloud-based implementation of HIPAA’s de-identification standard. By de-identifying digital media, it is no longer considered electronic protected health information (ePHI) and can be used for deep learning applications to distinguish various health conditions quickly.
“Attestiv’s media de-identification solution allows us to easily remove any personally identifiable information (PII) so we can focus on our mission to allow patients to get the help they need while protecting patient privacy,” said Susan Conover, CEO at LuminDx. “With Attestiv’s technology in combination with our advanced AI, we are accelerating the pace of healthcare innovation for addressing skin conditions.”
Specifically, the Attestiv platform enables thousands of images to be quickly de-identified through eye, tattoo, and jewelry AI redaction automation. Moreover, identifiable metadata such as location is also removed from the images. The de-identification thoroughly anonymizes the data providing privacy to patients while minimizing risk of exposure for electronic protected healthcare information.