Cybersecurity
Provenance vs. Forensics: Which is the best solution for deepfake detection?
Platforms and users can identify deepfakes by using attribution measures, but how does this compare to forensic analysis?
July 15, 2025
Platforms and users can identify deepfakes by using attribution measures, but how does this compare to forensic analysis?
Using Attestiv’s advanced forensic and AI detection, Geo Tv Network assigned the clip a Tamper Score of 96%.
It’s easier than ever for attackers to impersonate individuals, forge documents, or create deepfake media that looks and sounds real
A shocking video surfaced showing a woman drowning in a flooded road — but, through Attestiv, PesaCheck confirmed it was AI-generated
Attestiv document analysis indicates a high likelihood that the content is not authentic
Deepfakes and AI‑enabled deception pose serious challenges to insurance claims and digital trust
Attestiv chosen as one of the 4 most accessible and sophisticated tools for deepfake detection
Both Attestiv and Hive Moderation found the video to not be authentic
Using Attestiv, a video claiming to show an Iranian missile hitting Tel Aviv was quickly exposed as AI-generated disinformation.
A recent Dark Reading article revealed how researchers used replay attacks to bypass leading deepfake detection systems. What does this mean for deepfake detectors?
Attestiv Platform validates the authenticity of digital content for businesses who want to build trust, prevent fraud, and improve service.
Mark Morley is the Chief Operating Officer of Attestiv.
He received his formative Data Integrity training at Deloitte. Served as the CFO of Iomega (NYSE), the international manufacturer of Zip storage devices, at the time, the second fastest-growing public company in the U.S.. He served as the CFO of Encore Computer (NASDAQ) as it grew from Revenue of $2 million to over $200 million. During “Desert Storm”, Mark was required to hold the highest U.S. and NATO clearances.
Mark authored a seminal article on Data Integrity online (Wall Street Journal Online). Additionally, he served as EVP, General Counsel and CFO at Digital Guardian, a high-growth cybersecurity company.
Earlier in his career, he worked at an independent insurance agency, Amica as a claims representative, and was the CEO of the captive insurance subsidiary of a NYSE company.
He obtained Bachelor (Economics) and Doctor of Law degrees from Boston College and is a graduate of Harvard Business School.