Category: Digital media authenticity

Digital media authenticity

Business Quality Digital Media Guideline #3: Tampering

Malicious tampering of digital media is typically a sign of fraud. When media has been altered to change the state or appearance of an insured asset, the media should be rejected and/or replaced. Malicious tampering can happen in a number of ways.

white wall with black mold and damage next to a radiator
Digital media authenticity

Business Quality Digital Media Guideline #2: Quality

By having a process that immediately detects low quality and then automatically requests a customer to resubmit that image or video is the ideal way to prevent issues whether it be a claim, quote or other transaction.

blurry low resolution picture of a red car
Digital media authenticity

Business Quality Digital Media Guideline #1: Resolution

Photos and videos should be of high enough resolution to meet the needs of transactions and claims. When relying on images to make decisions and support automated operations, the details within the photo matter.

Digital media authenticity

The Importance of Guidelines for Insurance Photos and Digital Media

For insurance carriers who are thinking about or who have currently implemented self-service processes for gathering photos and digital media that will be used in claims, underwriting or inspections, it is important to put in place a set of guidelines BEFORE they begin using this customer-provided media.

person using photo editing controls on mobile phone
Digital media authenticity

Protecting Against Digital Media Fraud Part 2: Secure Editing

When capturing a photo from a camera or a video recorded on a smartphone, it’s not unusual for that photo or video to be edited but for businesses that need files to be 100% authentic, protection against all editing is essential.

Mark Morley

Mark Morley is the Chief Operating Officer of Attestiv.

He received his formative Data Integrity training at Deloitte. Served as the CFO of Iomega (NYSE), the international manufacturer of Zip storage devices, at the time,  the second fastest-growing public company in the U.S.. He served as the CFO of Encore Computer (NASDAQ) as it grew from Revenue of $2 million to over $200 million. During “Desert Storm”, Mark was required to hold the highest U.S. and NATO clearances.

Mark authored a seminal article on Data Integrity online (Wall Street Journal Online). Additionally, he served as EVP, General Counsel and CFO at Digital Guardian, a high-growth cybersecurity company.

Earlier in his career, he worked at an independent insurance agency, Amica as a claims representative, and was the CEO of the captive insurance subsidiary of a NYSE company.

He obtained Bachelor (Economics) and Doctor of Law degrees from Boston College and is a graduate of Harvard Business School.