Category: Digital media authenticity

single red strawberry among multiple gold strawberries on a blue background
Digital media authenticity

When seeing isn’t believing

When seeing isn’t believing Innovative technology solutions are enabling insurers to fight back against claim scam, including deepfake images Doctored photos and documents from customers making insurance claims are one

white car with red heat map type overlay sitting on different areas of the car noting areas of concern
Digital media authenticity

Announcing Deep Scan Pixel-Level Image Analysis

Our 50th software release ushers in exciting new technology People say that every photograph tells a story. Here at Attestiv, we can always find at least two. First, there’s the

green to red tamper scale
Authenticity

Understanding Image Tamper Scoring 

Attestiv uses AI to detect photo anomalies and fraud by scanning for evidence across a variety of attributes. Once our process is complete, each image receives an easy to understand tamper score.

Digital media authenticity

Business Quality Digital Media Guideline #5: Processing

While processing can occur totally inadvertently as a result of internal operations, poorly maintained chain of custody and/or tracking changes to the media, companies should review these methods to ensure they aren’t causing more harm than good.

panel of a green car with damage
Digital media authenticity

Business Quality Digital Media Guideline #4: Duplicates

Duplication is the use of the same photos across multiple claims, whether within an insurance carrier or across carriers and this may be a sign of fraud. The ability to detect duplicate photos within or across carriers is an important tool to prevent potential fraud.

Digital media authenticity

Business Quality Digital Media Guideline #3: Tampering

Malicious tampering of digital media is typically a sign of fraud. When media has been altered to change the state or appearance of an insured asset, the media should be rejected and/or replaced. Malicious tampering can happen in a number of ways.

white wall with black mold and damage next to a radiator
Digital media authenticity

Business Quality Digital Media Guideline #2: Quality

By having a process that immediately detects low quality and then automatically requests a customer to resubmit that image or video is the ideal way to prevent issues whether it be a claim, quote or other transaction.

blurry low resolution picture of a red car
Digital media authenticity

Business Quality Digital Media Guideline #1: Resolution

Photos and videos should be of high enough resolution to meet the needs of transactions and claims. When relying on images to make decisions and support automated operations, the details within the photo matter.

Mark Morley

Mark Morley is the Chief Operating Officer of Attestiv.

He received his formative Data Integrity training at Deloitte. Served as the CFO of Iomega (NYSE), the international manufacturer of Zip storage devices, at the time,  the second fastest-growing public company in the U.S.. He served as the CFO of Encore Computer (NASDAQ) as it grew from Revenue of $2 million to over $200 million. During “Desert Storm”, Mark was required to hold the highest U.S. and NATO clearances.

Mark authored a seminal article on Data Integrity online (Wall Street Journal Online). Additionally, he served as EVP, General Counsel and CFO at Digital Guardian, a high-growth cybersecurity company.

Earlier in his career, he worked at an independent insurance agency, Amica as a claims representative, and was the CEO of the captive insurance subsidiary of a NYSE company.

He obtained Bachelor (Economics) and Doctor of Law degrees from Boston College and is a graduate of Harvard Business School.