New study by digital media authenticity leader aims to spread awareness about deepfakes in the enterprise

Natick, MA – May 25, 2021 – Attestiv, Inc., a leader in digital media authenticity, today released a report which summarizes the results of its survey of US-based business professionals that identifies their awareness and concerns regarding deepfake threats to their businesses, organizations and/or industries as a whole.

The survey inquired about both awareness of Deepfake threats as well as plans of action and defense strategies. Alan Pelz-Sharpe, the founder of Deep Analysis, an industry analyst firm focused on innovation and disruptive technologies, states “AI & ML is used in one form or another by virtually every company today, whether they know it or not. Though technology can bring great advances, it comes with many challenges and risks. Many firms are starting to get to grips with challenges in AI, few have considered the external challenges of malicious actors using AI and deepfake techniques to defraud or damage them.”