Business Quality Digital Media Guideline #1: Resolution

As discussed last week, we’ve created a set of recommended guidelines for gathering, handling and inspecting digital media used to make business decisions

This week we’ll dig into the first guideline, Resolution.

What is Resolution?

Image resolution refers to how many pixels are displayed per inch of an image. Higher resolutions mean that there are more pixels per inch (PPI) which results in more pixel information. This creates a high-quality, crisp image. Images with lower resolutions have fewer pixels and are less clear.

clear high resolution image of a red carblurry low resolution picture of a red car

Impact of Low Resolution Images in the Insurance Process

Photos and videos should be of a high enough resolution to meet the needs of transactions and claims. When relying on images to make decisions and support automated operations, the details within the photo matter.

Automation Impacted by Low Resolution Media

  • Validation and/or tamper detection – Can you tell if it’s real and not edited?
  • Analysis and inventory – Can you view details within the media to extract the correct information?
  • Damage detection and estimation – Can you see the extent of the damage without needing to request more information?


Photos with low resolution should be flagged, rejected or replaced early in the gathering process to prevent later issues, including fraud, incorrect analysis or inability to perform appraisals.

What causes low resolution?

Many things! Here are a few:

  1. Images that have been resized by a camera setting
  2. Images captured by an older device
  3. Images/media that have been manually resized

How Attestiv Helps Enforce Resolution

Attestiv enforces a minimum requirement for image resolution, flagging photos that fall below the minimum threshold. With a default threshold of slightly less than 1 megapixel, Attestiv supports any modern camera device and ensures that any images taken will be suitable for tamper detection, analysis and inventory and damage detection and estimation. Attestiv also allows organizations to customize their minimum default threshold if desired.

Category Risk Remediation Attestiv Platform Solution
Resolution Low-resolution media is difficult to validate against tampering and can result in poor analysis or appraisal Enforce minimum threshold for resolution We can help measure, track and enforce minimum threshold

Attestiv offers a suite of solutions to implement, enforce and audit best practices for your digital media intake processes. We can customize and implement discrete APIs to build a set of best practices around digital media intake that are sustainable, consistent and tamper-resistant, as part of an incremental business improvement process.

Join us next week as we discuss guideline #2 – Quality.

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Attestiv provides authenticity and validation for digital photos, videos and documents using patented tamper-proofing blockchain technology and AI analysis. 

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Nicos Vekiarides

Nicos Vekiarides

Nicos Vekiarides is the Chief Executive Officer & co-founder of Attestiv. He has spent the past 20+ years in enterprise IT and cloud, as a CEO & entrepreneur, bringing innovative new technologies to market. His previous startup, TwinStrata, an innovative cloud storage company where he pioneered cloud-integrated storage for the enterprise, was acquired by EMC in 2014. Before that, he brought to market the industry’s first storage virtualization appliance for StorageApps, a company later acquired by HP.

Nicos holds 6 technology patents in storage, networking and cloud technology and has published numerous articles on new technologies. Nicos is a partner at Mentors Fund, an early-stage venture fund, a mentor at Founder Institute Boston, where he coaches first-time entrepreneurs, and an advisor to several companies. Nicos holds degrees from MIT and Carnegie Mellon University.

Mark Morley

Mark Morley is the Chief Operating Officer of Attestiv.

He received his formative Data Integrity training at Deloitte. Served as the CFO of Iomega (NYSE), the international manufacturer of Zip storage devices, at the time,  the second fastest-growing public company in the U.S.. He served as the CFO of Encore Computer (NASDAQ) as it grew from Revenue of $2 million to over $200 million. During “Desert Storm”, Mark was required to hold the highest U.S. and NATO clearances.

Mark authored a seminal article on Data Integrity online (Wall Street Journal Online). Additionally, he served as EVP, General Counsel and CFO at Digital Guardian, a high-growth cybersecurity company.

Earlier in his career, he worked at an independent insurance agency, Amica as a claims representative, and was the CEO of the captive insurance subsidiary of a NYSE company.

He obtained Bachelor (Economics) and Doctor of Law degrees from Boston College and is a graduate of Harvard Business School.