In our prior post Protecting Against Digital Media Fraud Part 1: Prevention vs. Detection, we discussed how automated protection is the preferred method of defense against the threat of altered digital photos and videos. We discussed two of the approaches typically used (Prevention vs. Detection) in automated protection and the pros and cons of each.
When capturing a photo from a camera or a video recorded on a smartphone, it’s not unusual for that photo or video to be edited — for example, adding annotations, improving the brightness, cropping, etc. While editing, in this case, might represent a purposeful rather than a malicious operation, in some cases, for businesses that need files to be 100% authentic, protection against all editing is essential.
Take for example, an insurance claim or police evidence. The insurance carrier or law enforcement agency that requests and uses the digital media file needs to be certain that what they will receive is unaltered. Typically, there is no easy way of discerning good versus bad edits. Allowing individuals to email or submit photos, videos and documents in ways open to editing increases risk of fraud in the process.
However, let’s think about some cases where editing might be beneficial or even a requirement. In the field of healthcare, de-identifying photos might be important for preventing breach of private data. This can amount to blurring faces or any recognizable features. In the field of law enforcement,
redaction may be a necessity in a photo showing innocent bystanders, whose identity should not be revealed. Finally, think about transferring photos over a low-bandwidth network — perhaps due a poor cellular signal — where resizing those photos might be the only way to successfully complete the transfer in a reasonable period of time.
Ultimately, there are cases where purposeful editing is a requirement. How can digital media be edited while still maintaining confidence in its integrity?
While there is not a “one size fits all” solution for securely making purposeful edits to digital photos while preserving their integrity, there are ways to address the issue, using a combination of process and technology. These include:
While none of these represent simple solutions, eliminating doubts about media integrity after required edits is a critical aspect of ensuring business quality digital media.
Attestiv provides authenticity and validation for digital photos, videos and documents using patented tamper-proofing blockchain technology and AI analysis.
Deepfakes and Claims Automation
Deepfakes: An Insurance Industry Threat
Attestiv Platform verifies the authenticity of digital media and data for businesses who want to build trust, save money, and improve service.
Nicos Vekiarides is the Chief Executive Officer & co-founder of Attestiv. He has spent the past 20+ years in enterprise IT and cloud, as a CEO & entrepreneur, bringing innovative new technologies to market. His previous startup, TwinStrata, an innovative cloud storage company where he pioneered cloud-integrated storage for the enterprise, was acquired by EMC in 2014. Before that, he brought to market the industry’s first storage virtualization appliance for StorageApps, a company later acquired by HP.
Nicos holds 6 technology patents in storage, networking and cloud technology and has published numerous articles on new technologies. Nicos is a partner at Mentors Fund, an early-stage venture fund, a mentor at Founder Institute Boston, where he coaches first-time entrepreneurs, and an advisor to several companies. Nicos holds degrees from MIT and Carnegie Mellon University.
Mark Morley is the Chief Operating Officer of Attestiv.
He received his formative Data Integrity training at Deloitte. Served as the CFO of Iomega (NYSE), the international manufacturer of Zip storage devices, at the time, the second fastest-growing public company in the U.S.. He served as the CFO of Encore Computer (NASDAQ) as it grew from Revenue of $2 million to over $200 million. During “Desert Storm”, Mark was required to hold the highest U.S. and NATO clearances.
Mark authored a seminal article on Data Integrity online (Wall Street Journal Online). Additionally, he served as EVP, General Counsel and CFO at Digital Guardian, a high-growth cybersecurity company.
Earlier in his career, he worked at an independent insurance agency, Amica as a claims representative, and was the CEO of the captive insurance subsidiary of a NYSE company.
He obtained Bachelor (Economics) and Doctor of Law degrees from Boston College and is a graduate of Harvard Business School.