In the early days of deepfake technology, arguably not long ago, most of the concern revolved around celebrities, politicians, and public figures. Today, the game has changed.

Now, you don’t need to be famous to be faked. AI-generated impersonations are targeting everyday professionals — from job applicants and HR recruiters to financial advisors and insurance reps — and the consequences may be felt both personally and by the business.

The New Face of Deepfake Fraud

Deepfakes were once relegated to viral videos and internet pranks. Now, cybercriminals are using AI-generated images, videos, and audio to convincingly impersonate:

• Job candidates applying for remote roles
• Executives requesting wire transfers
• Customers filing fake insurance claims
• Clients sending fraudulent investment advice
• Even coworkers in your Zoom meetings

According to recent industry reports, over 70% of organizations have encountered AI-generated fraud attempts in the last 12 months, and deepfake use in phishing and BEC (Business Email Compromise) is accelerating.

Ordinary Professionals Are Targets

• Case 1: The Fake Job Applicant
  In a growing trend, HR departments are encountering deepfake job applicants using real credentials and fake faces. In a 2023 report from HR Dive, one company described a remote interview where the candidate’s face and voice were AI-generated — despite using a real person’s résumé and references. The fraud went undetected until a background check raised red flags.
• Case 2: The CEO Voice Scam
  A finance employee at a European firm received a call from “their CEO” requesting an urgent fund transfer. The voice was nearly identical — tone, cadence, and even background noise were spot-on. It was only after the funds were gone that the deception was uncovered: the voice had been AI-cloned from public interviews.
• Case 3: Fake Claims, Real Payouts
  Insurance companies are now encountering AI-generated photos of supposed vehicle or property damage. Fraudsters use tools like Midjourney and AI photo editors to fabricate evidence. As reported by Insurance Business UK, some drivers are using AI-generated images to present exaggerated vehicle damage in motor insurance claims. This trend poses significant challenges for insurers in verifying the authenticity of submitted evidence.

Why Traditional Defenses Fail

Phishing filters and manual review processes aren’t enough anymore. Today’s deepfakes are:

• High-resolution and indistinguishable to the human eye
• Generated in minutes using free or low-cost tools
• Contextually aware, adapting speech patterns and appearances
• Delivered through trusted channels like email, Zoom, and LinkedIn

As the cost of creating deepfakes decreases, the risk surface for businesses — especially those with remote workforces or digital customer interactions — grows larger.

How Attestiv Fights Back

At Attestiv, we’ve developed enterprise-grade deepfake detection and media integrity tools that help you spot fakes before they become costly mistakes.

Here’s how:

• Video deepfake detection from interviews, meetings, or customer interactions
• Image forensics that identify manipulated visuals in documents, claims, and online profiles
• Metadata and content analysis that flags AI-generated anomalies
• API and web-based tools for seamless integration into hiring, onboarding, claims, and verification workflows

Whether you’re in HR, insurance, finance, or tech, Attestiv provides the layer of digital trust your business needs in the age of synthetic deception.

Final Thought: Trust But Verify

The next time you receive a video call, resume, or claim that looks normal, remember: deepfake fraud isn’t just coming for celebrities. It’s coming for professionals like you.

Explore our deepfake detection solutions or contact us to learn more.