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Authenticity

What is digital fingerprinting?

At Attestiv, we are able to secure data by fingerprinting each item to the blockchain to prevent potential inside and outside threats.

Digital media authenticity

Business Quality Digital Media Guideline #5: Processing

While processing can occur totally inadvertently as a result of internal operations, poorly maintained chain of custody and/or tracking changes to the media, companies should review these methods to ensure they aren’t causing more harm than good.

panel of a green car with damage
Digital media authenticity

Business Quality Digital Media Guideline #4: Duplicates

Duplication is the use of the same photos across multiple claims, whether within an insurance carrier or across carriers and this may be a sign of fraud. The ability to detect duplicate photos within or across carriers is an important tool to prevent potential fraud.

Digital media authenticity

Business Quality Digital Media Guideline #3: Tampering

Malicious tampering of digital media is typically a sign of fraud. When media has been altered to change the state or appearance of an insured asset, the media should be rejected and/or replaced. Malicious tampering can happen in a number of ways.

white wall with black mold and damage next to a radiator
Digital media authenticity

Business Quality Digital Media Guideline #2: Quality

By having a process that immediately detects low quality and then automatically requests a customer to resubmit that image or video is the ideal way to prevent issues whether it be a claim, quote or other transaction.

Mark Morley

Mark Morley is the Chief Operating Officer of Attestiv.

He received his formative Data Integrity training at Deloitte. Served as the CFO of Iomega (NYSE), the international manufacturer of Zip storage devices, at the time,  the second fastest-growing public company in the U.S.. He served as the CFO of Encore Computer (NASDAQ) as it grew from Revenue of $2 million to over $200 million. During “Desert Storm”, Mark was required to hold the highest U.S. and NATO clearances.

Mark authored a seminal article on Data Integrity online (Wall Street Journal Online). Additionally, he served as EVP, General Counsel and CFO at Digital Guardian, a high-growth cybersecurity company.

Earlier in his career, he worked at an independent insurance agency, Amica as a claims representative, and was the CEO of the captive insurance subsidiary of a NYSE company.

He obtained Bachelor (Economics) and Doctor of Law degrees from Boston College and is a graduate of Harvard Business School.