As we embark on another new year, the velocity of deepfake technology improvements shows no signs of abating. With that context, what are the implications for how we should treat and validate all media, how might the deepfake threat to businesses expand and, most importantly, what actions can be taken?
I recently posted two articles that address those very issues. One very generically for all businesses and one looking at the future of AI in insurance, highlighting the deepfake threat. Both worth a read:
Of course, there is help. In fact, this is exactly where platforms like Attestiv fit: photo, video, and document analysis via UI and API, designed to help teams validate authenticity of media proactively, before any damage or losses occur.
If 2026 is the year you decide to take action, contact us to learn more.
