Some speculate that overall fake news could cost the economy $39 billion a year. Quite a market to grab for a savvy tech startup, even at 1%! But while fake news and in particular deep fakes have been accused of wreaking havoc on minds and economy, there is surprisingly only a minimal amount of companies offering tools to combat them. The reason?
50% of U.S. States Aim For Deepfake Laws To Protect 2024 Elections
But is that sufficient? Is the problem overblown? How exactly can we counter the the deepfake threat? Attestiv’s CEO weighs in.