The Deepfake Cybersecurity Threat: Where It Stands and Why It Matters

In today’s cyber landscape, AI-generated media is a growing operational risk — one that will likely get worse before it gets better. Below are key insights from recent cybersecurity surveys and expert sources showing where deepfake threats rank—and how a critical line of defense can help.

Deepfakes: A Rising Cybersecurity Concern

1. Among the Most Common Cyber Incidents in the US

According to the ISMS.online “State of Information Security” report, a staggering 35% of U.S. businesses experienced a deepfake security incident in the last year—making it the second most common cybersecurity incident, only behind malware infections.

2. Deepfake Audio & Video Attacks Are Already Here

A Gartner survey reports 28% of organizations have encountered deepfake audio, with 21% exposed to deepfake video attacks—while 19% experienced media that bypass biometric protections.

3. Deepfakes Ranked as the Top Security Priority

Research from IRONSCALES shows 43% of organizations list deepfake defense as their number one security focus in the coming 18 months.

4. Explosive Growth in Deepfake-Enabled Fraud

Tech‑Advisor’s data illustrates an alarming 2,137% increase in deepfake-driven fraud since 2022, with deepfakes now responsible for 6.5% of all fraud attacks.

5. Financial Sector in the Crosshairs

Deep Instinct reports that 45% of financial services organizations experienced an AI-powered cyberattack—including deepfakes—within the past year, placing the sector among the most targeted for synthetic fraud. 

Why Deepfake Threats Demand Attention Now

  • Scale over sophistication: Attackers now leverage AI to orchestrate deepfake-enabled scams at unprecedented volume and speed.

  • Evolving tactics: From bypassing biometrics to triggering large-scale fraud, deepfake threats are becoming more sophisticated.

  • High-stakes sectors at risk: Finance, insurance, media, HR, and critical infrastructure are increasingly targeted by these attacks.

How a Solid Line of Defense Answers the Call

Faced with rising deepfake threats, a robust detection and integration is needed in industries including insurance, media, HR and other enterprises:

  • Real-time deepfake detection across media: Image, video, audio, and documents.

  • Playback and replay attack detection: Identifies synthetic content disguised via screen capture or reupload.

  • Explainable forensic analysis: Delivers clear, actionable results—not just flags.

  • API and workflow integration: Embeds seamlessly into claims, communications, or onboarding workflows.

  • Audit-ready results: Provides evidence for internal investigations or regulatory reviews.

Conclusion: Don’t Wait Until It’s Too Late

Deepfake threats have leaped from sci-fi speculation to legitimate, widespread cybersecurity concerns. With nearly half of financial firms already targeted and deepfake fraud skyrocketing, vigilance—and proven detection—are no longer optional.

Attestiv delivers the multi-modal, model-agnostic forensics your organization needs to stay ahead of this escalating threat.

Learn More

Discover how Attestiv integrates deepfake detection to protect your business:
Explore our Cybersecurity Deepfake Solutions

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Nicos Vekiarides

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Nicos Vekiarides

Nicos Vekiarides is the Chief Executive Officer & co-founder of Attestiv. He has spent the past 20+ years in enterprise IT and cloud, as a CEO & entrepreneur, bringing innovative new technologies to market. His previous startup, TwinStrata, an innovative cloud storage company where he pioneered cloud-integrated storage for the enterprise, was acquired by EMC in 2014. Before that, he brought to market the industry’s first storage virtualization appliance for StorageApps, a company later acquired by HP.

Nicos holds 6 technology patents in storage, networking and cloud technology and has published numerous articles on new technologies. Nicos is a partner at Mentors Fund, an early-stage venture fund, a mentor at Founder Institute Boston, where he coaches first-time entrepreneurs, and an advisor to several companies. Nicos holds degrees from MIT and Carnegie Mellon University.

Mark Morley

Mark Morley is the Chief Operating Officer of Attestiv.

He received his formative Data Integrity training at Deloitte. Served as the CFO of Iomega (NYSE), the international manufacturer of Zip storage devices, at the time,  the second fastest-growing public company in the U.S.. He served as the CFO of Encore Computer (NASDAQ) as it grew from Revenue of $2 million to over $200 million. During “Desert Storm”, Mark was required to hold the highest U.S. and NATO clearances.

Mark authored a seminal article on Data Integrity online (Wall Street Journal Online). Additionally, he served as EVP, General Counsel and CFO at Digital Guardian, a high-growth cybersecurity company.

Earlier in his career, he worked at an independent insurance agency, Amica as a claims representative, and was the CEO of the captive insurance subsidiary of a NYSE company.

He obtained Bachelor (Economics) and Doctor of Law degrees from Boston College and is a graduate of Harvard Business School.