Business Quality Digital Media Guideline #4: Duplicates

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As you know, we’ve created a set of recommended guidelines for gathering, handling and inspecting digital media used to make business decisions. This week we’ll tell you about the importance of the fourth guideline, Duplication.

What is Duplication?

Duplication is the use of the same photos across multiple claims, whether within an insurance carrier or across carriers and this may be a sign of fraud.  The ability to detect duplicate photos within or across carriers is an important tool to prevent potential fraud.
panel of a green car with damage
panel of a green car with damage

How Attestiv Helps Prevent The Use of Duplicate Photos 

Through the process of digital fingerprinting, each photo, video or document processed by Attestiv is assigned a unique, non-identifiable, fingerprint stored in a distributed ledger (blockchain).Learn more about this process > By virtue of the uniqueness of each fingerprint, we can detect if an item enters a system multiple times, whether that’s because a single photo was used across multiple claims or a photo was used across multiple carriers. While identifying a duplicate is more an indication of suspicion rather than a clear indicator of fraud, you need to be aware and take action on any digital media that has been flagged as a duplicate.
Category Risk Remediation Attestiv Platform Solution
Duplication Multiple claims and re-use of old photos in new claims Determine duplicate photos used across claims Attestiv fingerprinting identifies duplicate photos used across claims and even across participating carriers

Attestiv offers a suite of solutions to implement, enforce and audit best practices for digital media intake. Attestiv can be customized and implemented discretely via APIs to build a set of best practices around digital media intake that are sustainable, consistent and tamper-resistant, as part of an incremental business improvement process.

Join us next week as we discuss guideline #5 – Processing.



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Nicos Vekiarides

Nicos Vekiarides

Nicos Vekiarides is the Chief Executive Officer & co-founder of Attestiv. He has spent the past 20+ years in enterprise IT and cloud, as a CEO & entrepreneur, bringing innovative new technologies to market. His previous startup, TwinStrata, an innovative cloud storage company where he pioneered cloud-integrated storage for the enterprise, was acquired by EMC in 2014. Before that, he brought to market the industry’s first storage virtualization appliance for StorageApps, a company later acquired by HP.

Nicos holds 6 technology patents in storage, networking and cloud technology and has published numerous articles on new technologies. Nicos is a partner at Mentors Fund, an early-stage venture fund, a mentor at Founder Institute Boston, where he coaches first-time entrepreneurs, and an advisor to several companies. Nicos holds degrees from MIT and Carnegie Mellon University.

Mark Morley

Mark Morley is the Chief Operating Officer of Attestiv.

He received his formative Data Integrity training at Deloitte. Served as the CFO of Iomega (NYSE), the international manufacturer of Zip storage devices, at the time,  the second fastest-growing public company in the U.S.. He served as the CFO of Encore Computer (NASDAQ) as it grew from Revenue of $2 million to over $200 million. During “Desert Storm”, Mark was required to hold the highest U.S. and NATO clearances.

Mark authored a seminal article on Data Integrity, that was published in the online Wall Street Journal. Additionally, he served as EVP, General Counsel and CFO at Digital Guardian, a high-growth cybersecurity company.

Earlier in his career, he worked at an independent insurance agency, Amica Mutual Insurance Company as a claims representative, and later, was the CEO of the Bermuda captive insurance subsidiary of a NYSE company. Also, he was the president of WorldPath Health, an international healthcare company.