For insurance carriers who are thinking about or who have currently implemented self-service processes for gathering photos and digital media that will be used in claims, underwriting or inspections, it is important to put in place a set of guidelines BEFORE they begin using this customer-provided media. Photos and other digital media like videos and documents should be of business quality free of fraudulent or inadvertent editing and not over-processed to the point that they are unsuitable for AI-based automation like assessments, appraisals, or information extraction.
Our recent 2021 survey revealed that less than 30% of enterprise organizations have taken steps to guard against fraudulent or altered digital media, and many who have done so currently rely on human inspection of digital media, which is hard to maintain, hard to scale, and costly. With automation and straight-through processing advancements, human intervention in insurance transactions needs to be reconsidered.
To assist organizations, we’ve created a set of recommended guidelines for gathering, handling and inspecting digital media used to make business decisions.
These guidelines are intended as a way to:
- achieve consistency
- prevent tampering
- ensure long term sustainability
It is critically important to control the data gathering processes in the face of fraud and emerging cyber threats, such as synthetic media, and the ever-growing needs of self-service and automation.
In the upcoming weeks, we’ll be sharing these guidelines to address key areas where organizations can take action to improve, optimize and protect their intake of digital media.