As discussed, we’ve created a set of recommended guidelines for gathering, handling and inspecting digital media used to make business decisions. This week we’ll dig into the second guideline, Quality.
Quality is a rather subjective evaluation of how clear and usable digital media, like an image, might be. Similar to resolution (guideline #1) quality directly impacts how a company makes decisions about the details in the image, where poor quality might lead to poor analysis. Furthermore, poor-quality images can sometimes obscure fraud.
While low quality is not a definitive sign of fraud or malicious actions or intent, low quality images should be flagged, rejected or replaced early in the data gathering process. By having a process that immediately detects low quality and then automatically requests a customer to resubmit that image or video is the ideal way to prevent issues whether it be a claim, quote or other transaction. This process of flagging, rejecting and re-requesting a different image can be seamless within an existing self-service web or mobile app.
Using AI models, Attestiv measures the quality of each image, providing a score that reflects the overall clarity. The score can be used to determine if the image is good enough for the transaction, subsequent analysis, processing or generating appraisals.
Using Attestiv web workflows or your own app coupled with Attestiv technology, we have mechanisms to retake photos as needed on the basis of quality. Retakes can also be automated using APIs, where a user is asked to retake a photo.
Attestiv offers a suite of solutions to implement, enforce and audit best practices for digital media intake. Attestiv can be customized and implemented discretely via APIs to build a set of best practices around digital media intake that are sustainable, consistent and tamper-resistant, as part of an incremental business improvement process.
Join us next week as we discuss guideline #3 – Tampering.
Attestiv provides authenticity and validation for digital photos, videos and documents using patented tamper-proofing blockchain technology and AI analysis.
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Attestiv Platform verifies the authenticity of digital media and data for businesses who want to build trust, save money, and improve service.
Nicos Vekiarides is the Chief Executive Officer & co-founder of Attestiv. He has spent the past 20+ years in enterprise IT and cloud, as a CEO & entrepreneur, bringing innovative new technologies to market. His previous startup, TwinStrata, an innovative cloud storage company where he pioneered cloud-integrated storage for the enterprise, was acquired by EMC in 2014. Before that, he brought to market the industry’s first storage virtualization appliance for StorageApps, a company later acquired by HP.
Nicos holds 6 technology patents in storage, networking and cloud technology and has published numerous articles on new technologies. Nicos is a partner at Mentors Fund, an early-stage venture fund, a mentor at Founder Institute Boston, where he coaches first-time entrepreneurs, and an advisor to several companies. Nicos holds degrees from MIT and Carnegie Mellon University.
Mark Morley is the Chief Operating Officer of Attestiv.
He received his formative Data Integrity training at Deloitte. Served as the CFO of Iomega (NYSE), the international manufacturer of Zip storage devices, at the time, the second fastest-growing public company in the U.S.. He served as the CFO of Encore Computer (NASDAQ) as it grew from Revenue of $2 million to over $200 million. During “Desert Storm”, Mark was required to hold the highest U.S. and NATO clearances.
Mark authored a seminal article on Data Integrity online (Wall Street Journal Online). Additionally, he served as EVP, General Counsel and CFO at Digital Guardian, a high-growth cybersecurity company.
Earlier in his career, he worked at an independent insurance agency, Amica as a claims representative, and was the CEO of the captive insurance subsidiary of a NYSE company.
He obtained Bachelor (Economics) and Doctor of Law degrees from Boston College and is a graduate of Harvard Business School.