Business Quality Digital Media Guideline #2: Quality

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As discussed, we’ve created a set of recommended guidelines for gathering, handling and inspecting digital media used to make business decisions.  This week we’ll dig into the second guideline, Quality.

What is Quality?

Quality is a rather subjective evaluation of how clear and usable digital media, like an image, might be. Similar to resolution (guideline #1) quality directly impacts how a company makes decisions about the details in the image, where poor quality might lead to poor analysis. Furthermore, poor-quality images can sometimes obscure fraud.

very blurry image of a white wall wall with black mold and damage white wall with black mold and damage next to a radiator

Impact of Low-Quality Images in the Insurance Process

While low quality is not a definitive sign of fraud or malicious actions or intent, low quality images should be flagged, rejected or replaced early in the data gathering process. By having a process that immediately detects low quality and then automatically requests a customer to  resubmit that image or video is the ideal way to prevent issues whether it be a claim, quote or other transaction. This process of flagging, rejecting and re-requesting a different image can be seamless within an existing self-service web or mobile app.

What Causes Low-Quality Images?

  1. A smudge on the camera lens
  2. An older device with lower settings
  3. Images taken in low light or poor conditions
  4. Camera or object movements during capture

How Attestiv Helps Enforce Quality

Using AI models, Attestiv measures the quality of each image, providing a score that reflects the overall clarity. The score can be used to determine if the image is good enough for the transaction, subsequent analysis, processing or generating appraisals. 

Attestiv workflow image

Using Attestiv web workflows or your own app coupled with Attestiv technology, we have mechanisms to retake photos as needed on the basis of quality. Retakes can also be automated using APIs, where a user is asked to retake a photo.

Category Risk Remediation Attestiv Platform Solution
Quality Low quality media can hide fraud, can result in poor analysis or appraisal Measure quality and request retakes if needed AI-model measures quality inline. Multiple tools to request retakes if needed

Attestiv offers a suite of solutions to implement, enforce and audit best practices for digital media intake. Attestiv can be customized and implemented discretely via APIs to build a set of best practices around digital media intake that are sustainable, consistent and tamper-resistant, as part of an incremental business improvement process.

Join us next week as we discuss guideline #3 – Tampering.



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Nicos Vekiarides

Nicos Vekiarides

Nicos Vekiarides is the Chief Executive Officer & co-founder of Attestiv. He has spent the past 20+ years in enterprise IT and cloud, as a CEO & entrepreneur, bringing innovative new technologies to market. His previous startup, TwinStrata, an innovative cloud storage company where he pioneered cloud-integrated storage for the enterprise, was acquired by EMC in 2014. Before that, he brought to market the industry’s first storage virtualization appliance for StorageApps, a company later acquired by HP.

Nicos holds 6 technology patents in storage, networking and cloud technology and has published numerous articles on new technologies. Nicos is a partner at Mentors Fund, an early-stage venture fund, a mentor at Founder Institute Boston, where he coaches first-time entrepreneurs, and an advisor to several companies. Nicos holds degrees from MIT and Carnegie Mellon University.

Mark Morley

Mark Morley is the Chief Operating Officer of Attestiv.

He received his formative Data Integrity training at Deloitte. Served as the CFO of Iomega (NYSE), the international manufacturer of Zip storage devices, at the time,  the second fastest-growing public company in the U.S.. He served as the CFO of Encore Computer (NASDAQ) as it grew from Revenue of $2 million to over $200 million. During “Desert Storm”, Mark was required to hold the highest U.S. and NATO clearances.

Mark authored a seminal article on Data Integrity, that was published in the online Wall Street Journal. Additionally, he served as EVP, General Counsel and CFO at Digital Guardian, a high-growth cybersecurity company.

Earlier in his career, he worked at an independent insurance agency, Amica Mutual Insurance Company as a claims representative, and later, was the CEO of the Bermuda captive insurance subsidiary of a NYSE company. Also, he was the president of WorldPath Health, an international healthcare company.